App Overview
To increase the number of bicycle riders in metropolitan areas of Sweden this app aids the riders with navigational information and motivates them through personal and community challenges. Through community reporting of route issues or hazards, the rider will always stay updated with the best routes to their destination. To motivate the rider a system of goals and challenges enables the rider to either to personal goals and challenges or join other riders in a cooperation challenge.
This app offers a fun and interdependent way for bicycle commuters in metropolitan areas of Sweden to get to and from their destinations. By targeting two challenges of commuting with a bike, motivation and navigation.
Project goals
The primary goal of this app is to increase the motivation of bicycle commuters through increased satisfaction and ease when navigating to a destination. Secondly, to increase the interdependence between commuters and help them motivate each other.
Role and Responsibilities
My role within this project was mainly project managing and UI design, also assisting the UX research.
Target Audience
Primary user group: Bicycle commuters in metropolitan areas of Sweden
Secondary user group: Commuters who want to use the bicycle to commute more often
Video showcase
Video made by Helin and Nauvya